PPC Engine

Amazon Advertising · AMVisor

The first PPC Engine built exclusively for Amazon Vendors.

We drive organic sales with advertising powered by your Vendor KPIs.

Inventory, Buy Box, Amazon’s purchase price, and ranking directly inform campaign optimization, while keeping your TACoS in view.

The campaign check is free and non-binding.

Organic growth.

Vendor KPIs: Buy Box · Inventory · Purchase Price · Ranking

PPC Engine activated

Engine activity

Bid adjustments
427
Placement adjustments
93
Search terms transferred
30
Organic Sales and TACoS with PPC Engine Schematic trend with the Engine start highlighted: Organic Sales increase while TACoS decreases. Organic Sales TACoS
Start Engine-Start Zeit

Trusted by leading brands for their Amazon Vendor Management.

AMVisor - Amazon Vendor OS Partner Brands Logo White
AMVisor - Amazon Vendor OS - Partnered Brands in white

€100M+

Ad spend managed

The Problem

API access alone doesn’t manage your Vendor business.

Clicks, ad sales, and ACoS tell you how your advertising performs. Inventory, Buy Box, and Vendor revenue tell you whether that advertising makes business sense.

What matters is bringing both together.

Advertising KPIs

How is the campaign performing?

Clicks · Ad Sales · ACoS

1P Vendor KPIs

When does advertising pay off?

Inventory · Buy Box · Vendor Revenue · Ranking

The Solution

Stop paying for clicks that can’t convert.

The PPC Engine combines advertising and Vendor KPIs to manage bids and budgets. It scales back when the Buy Box is lost or inventory runs low, and increases visibility where there is room to grow. Every day. Automatically.

Example: Buy Box Loss

Buy Box gone.
The Engine takes action.

  1. Starting point

    An advertised product loses the Buy Box. The campaign keeps running.

  2. Engine action

    AMVisor provides the updated Buy Box status. The Engine reduces bids for the affected product.

  3. Buy Box restored

    The Engine recognizes the new status and adjusts campaign optimization again.

Inventory

Running low on inventory?

The Engine factors in inventory levels and reduces advertising pressure before you generate demand you can’t fulfill.

Vendor Revenue

Is the click too expensive?

The Engine evaluates advertising costs based on Amazon’s purchase price and adjusts bids to your targets.

Ranking & Growth

Room to grow?

The Engine factors in ranking and visibility and aligns bids and budget with your cluster target.

Benefits for Your Team

Bring PPC in-house.
Skip the agency.

The Engine handles day-to-day PPC optimization. Your team stays in control of targets, budgets, and results.

Head of E-Commerce

Targets based on your purchase price. Results always available in AMVisor.

Vendor Manager & KAM

Stop spending on products without inventory or the Buy Box. React the same day.

Retail Media Team

You control clusters, targets, and budgets. The Engine handles bids, placements, and search terms.

Proven Results · Amazon Vendor · amazon.de

+52.7% ad sales.
With a lower ACoS.

14 campaigns, more than 300 products, and limited time for manual bid management. The PPC Engine made 485 bid adjustments across 146 targets. The comparison covers two 18-day periods.

Alle Kennzahlen im Vergleich

Kunden-Account · August 2026

All KPIs at a glance · Customer Account · August 2026
KPI
Without Engine
With Engine Change
Ad Sales €5,663 €8,648 +52.7 %
Orders 311 586 +88.4 %
Ad Spend €1,277 €1,853 +45.1 %
CPC €0.47 €0.40 −15.4 %
Conversion Rate 11.52 % 12.65 % +1.13 pp
ACoS 22.55 % 21.43 % −1.12 pp

It’s That Simple

Easy to use.
You can do this.

Your Setup

Three inputs. Done.

For established products with a focus on efficiency.

  1. Choose your strategy

    Profit Boost Spend
  2. Set targets & budget

    Target ACoS 20 %
    Monthly Budget €5,000
  3. Assign campaigns

    Auto · Keywords · Products

Automated Optimization

PPC Engine

You set the target.
The Engine does the work.

  • Factor in Vendor KPIs
  • Optimize bids
  • Harvest search terms
  • Adjust placements
  • Allocate campaign budgets
Buy BoxInventoryRankingPurchase Price

Your Growth

More organic sales.

Build visibility and drive organic growth.

Keep TACoS in view.

Three Strategies

One goal per cluster.

Purchase price, inventory, and Buy Box add the context of your Vendor business to your advertising data. Without this context, things can quickly go wrong:

Profit

Control advertising costs

For established products with a focus on efficiency.

Boost

Increase visibility

For product launches, seasonal campaigns, and brand building.

Spend

Prioritize budget allocation

For planned media budgets and expanding reach.

Getting Started

Start with one cluster.

Keep your existing campaign setup and bring daily optimization in-house. Your team defines the targets and budget.

During the campaign check, we’ll discuss your goals, select a suitable cluster, and walk you through the trial setup.

14-day

free trial

Then 3.9% of managed ad spend.
Example: €5,000 ad spend → €195.

No base feeNo minimum term

FAQ

Vor dem Start

Can’t find what you are looking for?

Do I stay in control?

Yes. You define the strategy, targets, and budget. Adjustments are documented in AMVisor and can be tracked down to ASIN level.

Are 14 days enough to evaluate the results?
The trial gives you a first indication of performance. A proper evaluation also needs to consider factors such as competition, campaign structure, and delayed ad-attributed sales. We’ll align on the requirements and setup before the trial starts.
Which ad formats does the Engine manage?
Sponsored Products, Sponsored Brands including Video, and Sponsored Display. You can continue using your existing campaigns.
What does the purchase price mean for profitability?
Your net selling price to Amazon reflects your Vendor revenue. To assess actual profitability, you also need to consider your own manufacturing and operating costs.
What data does the Engine use?
Among other things, Amazon’s purchase price, inventory, Buy Box, bestseller rank, as well as your clusters, targets, and budgets.
Who is the PPC Engine built for?
For Amazon Vendors who want to manage their advertising using Vendor data from AMVisor. You can start with selected clusters.

FAQs

Befor you start

Do I stay in control?

Yes. You define the strategy, targets, and budget. Adjustments are documented in AMVisor and can be tracked down to ASIN level.

Are 14 days enough to evaluate the results?
The trial gives you a first indication of performance. A proper evaluation also needs to consider factors such as competition, campaign structure, and delayed ad-attributed sales. We’ll align on the requirements and setup before the trial starts.
Which ad formats does the Engine manage?
Sponsored Products, Sponsored Brands including Video, and Sponsored Display. You can continue using your existing campaigns.
What does the purchase price mean for profitability?
Your net selling price to Amazon reflects your Vendor revenue. To assess actual profitability, you also need to consider your own manufacturing and operating costs.
What data does the Engine use?
Among other things, Amazon’s purchase price, inventory, Buy Box, bestseller rank, as well as your clusters, targets, and budgets.
Who is the PPC Engine built for?
For Amazon Vendors who want to manage their advertising using Vendor data from AMVisor. You can start with selected clusters.

Can’t find what you are looking for?

Your Next Step

Where is your advertising budget going right now?

Let’s take a look at your campaigns and find the right starting point together.

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