The best Amazon plugins compared: Which one is right for you?
Amazon sellers, vendors, and agencies rely on powerful tools to optimize their businesses. But with so many plugins available, which one is the best fit? In this article, I will compare four popular Amazon plugins. They are Keepa, Helium 10, Amalyze, and our AMVisor Digital Shelf Plugin. I want you to have a really condensed overview of those four really powerful tools an help you make an informed decision. Each tool serves a different purpose, from price tracking to competitor analysis and keyword research. Additionally I asked Ralf Renner, CEO of YellowSky Deutschland GmbH, if he would recommend those plugins and why. Let’s dive right in.
Who is our expert on Amazon plugins?
Before diving into the plugins I wanted to take a second to introduce Ralf. Down below you’ll find a short note who Ralf is and what he does with his company YellowSky Deutschland GmbH. A big thank you to you Ralf – for your insights and honest opinion on these plugins.
Pricing plugins
Keepa
Keepa is a well-established Amazon plugin specializing in price tracking. It provides historical price charts for over 5 billion Amazon products (Keepa, 2025) and allows users to set price drop alerts.
Key Features
- Price history charts directly on the Amazon product page
- Alerts for price drops and restocks
- Daily deal tracking
- International price comparisons
- Quick loading time (3-4 seconds)
I asked Ralf; CEO of Yellowsky Deutschland GmbH and a expert when it comes to selling on Amazon. He gave me his own personal opinion on each plugin. What he likes about it and what he misses.
SEO & profitability plugins
Helium 10
Helium 10 is a comprehensive suite designed for Amazon sellers (Helium 10, 2025). It helps with product research, keyword insights, and profit analysis.
Key Features
- In-depth keyword research
- Product profitability calculator
- Competitor stock tracking
- Search volume analysis
- Sales estimator for revenue calculations
- Longest loading time 5-7 seconds
Amalyze
Amalyze offers keyword research, search volume tracking, and product insights (Amalyze, 2024). It’s functionality is similar to Helium 10.
Key Features
- Keyword index checker
- Historical search volume tracking
- Product rating and price analysis
- Competitor analysis
- Longest loading time 5-7 seconds
Market share plugins
AMVisor Digital Shelf Plugin
AMVisor’s Digital Shelf plugin helps brands measure their visibility and market share within Amazon categories (AMVisor, 2025).
Key Features
- Brand visibility benchmarking
- Competitor analysis
- Trend monitoring
- Free 100 calculations before requiring sign-up
- Longest loading time (7-8 seconds)
Conclusion
Each of these Amazon plugins provides distinct benefits:
- Keepa: Best for price tracking and historical trends.
- Helium 10: Ideal for keyword research and profitability analysis.
- AMVisor Digital Shelf: Perfect for benchmarking and competitor insights.
- Amalyze: A cost-effective alternative to Helium 10 for keyword research.
Your choice depends on your specific needs as a seller, vendor, or agency.
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