Amazon Prime
Deal Days Report
10 2026

Our latest report reveals how Prime eligibility, availability, content quality, advertising, and discounts influenced sales, visibility, and rankings during Prime Deal Days 2026.

Key findings:

•  5.6× higher sales with a Prime badge
•  10% stronger Best Sellers Rank after the event
• 19% lower advertising costs during the event
• 17% more page views before the event even started

Discover why some products significantly outperformed others, which factors had the greatest impact, and what lessons you can apply to maximize your Black Week 2026 performance.