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Global Amazon margin analysis

See where profit is created, lost, or shifted across ASINs, countries, and brands.

Compare all of your Amazon Marketplaces
in one dashboard

Managing Amazon margins across multiple countries is complex.
Differences in sourcing, fulfillment, pricing, and demand allocation often hide where profit is actually generated.

Why Amazon Vendors lose margin without knowing it

Most Amazon vendors already track sales and revenue per country. What they don’t see clearly is:

Sales visibility is not profitability transparency

Why high demand does not equal high margin

How cross-country sourcing distorts margin attribution

Understand cross-country sourcing & profit attribution on Amazon

Why Amazon fulfills demand across borders

Amazon often fulfills demand cross-border, sourcing products from another country because internal logistics are extremely cost-efficient.

What the AMVisor Margin Calculator does

AMVisor price and margin comparison dashboard for Amazon vendors on desktop, displaying average monthly Amazon retail price (RP), online price trends, Amazon margin development, and net PPM performance to analyze pricing strategy and profitability in Vendor Central.

Compare margins globally

The Margin Calculator compares purchase price and selling price across all Amazon marketplaces in one centralized dashboard.

You can instantly:

  • Compare margins per country
  • Analyze margins per ASIN
  • Identify high-revenue but low-profit markets
  • Understand where demand is served from—and why

This makes it possible to see which countries truly drive profitability, not just sales volume.

Talk to an expert

Sourcing vs. demand country

The Margin Calculator, helps you understand:

  • Why one country supplies demand for another
  • How sourcing country vs. demand country affects profit
  • Why some markets generate higher margins despite lower demand
  • How revenue and profit are attributed at brand level

This transparency is critical for global negotiations, pricing decisions, and portfolio optimization.

Talk to an expert
AMVisor total stock and stock check dashboard for Amazon vendors on tablet, comparing inventory levels across European marketplaces and highlighting discrepancies between sourcing data and demand to support cross-country inventory control in Amazon Vendor Central.

See Net PPM per ASIN

Instead of relying on aggregated margin numbers that often just represent estimated data, AMVisor shows:

  • Net PPM per ASIN
  • Margin differences by country
  • Structural margin gaps between regions

This allows teams to:

  • Spot underperforming ASINs early
  • Optimize pricing strategies country by country
  • Prioritize profitable assortment expansion
  • Support fact-based negotiations with Amazon
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How cross-border logistics impact Net PPM

Core benefits of the Margin Calculator

Understand which marketplaces actually generate profit and which only generate volume.

Identify winners, margin killers, and hidden opportunities at SKU level.

Track how price structures differ by country and how they impact profitability.

See how sourcing and fulfillment decisions influence profit attribution.

Consolidate performance across countries unless separated by legal entities.

Use AMVisor’s summaries to track margin development over time and prepare for negotiations.

All KPIs are available centrally, consistently, and comparable across regions.

Built for global teams, brands & enterprises

The Margin Calculator is fully embedded into the AMVisor All Dashboard, allowing:

  • Centralized margin visibility for global managers
  • Country-level operational views for local teams
  • Brand-level or country-level account structures
  • Shared, customizable reports for alignment and accountability

  • Deep Amazon expertise

  • Purpose-built performance analytics

  • Scalable vendor performance analytics software

  • Action-focused dashboards and actionable reports

Two smiling businesswomen wearing glasses in a modern office environment, engaged in a positive team discussion, representing collaboration, leadership, and a supportive company culture.

This creates one single source of truth for margin discussions across teams, countries, and management levels.

Trusted by leading Amazon 1P vendors

Read for yourself how AMVisor supports its partners in overcoming Amazon profitability issues.

Client Logo 4

Stephan

Head of Internal Sales | Fackelmann

“Despite our large assortment [of products on Amazon], AMVisor’s fantastic visualisation of our sales data enables us to make fast and efficient sales decisions down to ASIN-level. Through this we have been able to markedly increase our revenue.”

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Tanja

E-Commerce Manager Marketing | Melitta

“What do I like the most? The dashboard that I can customize myself. Thanks to signal colors, I can immediately see how my month is progressing compared to the previous month. All the essential information at a glance. Yet, it also allows for in-depth data analysis.”

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Stephanie

Key Account Manager E-Commerce | Walser

“The best tool for Amazon Vendors. With AMVisor, you won’t miss a Lost Buy Box or a price change. The greatest advantage is undoubtedly that the tool is much more user-friendly than the Retail Analytics in Vendor Central itself.”

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Melissa

eCommerce Administrative | Laboratorio Stada

“AMVisor is a complete platform that helps you review the principal key indicators in Amazon. You have an overview of Amazon very completely. The dashboard is very comprehensive and alerts you to good, bad, and/or buy-bottom reviews. Everybody should use it.”

Client Logo 4

Stephan

Head of Internal Sales | Fackelmann

“Despite our large assortment [of products on Amazon], AMVisor’s fantastic visualisation of our sales data enables us to make fast and efficient sales decisions down to ASIN-level. Through this we have been able to markedly increase our revenue.”

Client Logo 12

Tanja

E-Commerce Manager Marketing | Melitta

“What do I like the most? The dashboard that I can customize myself. Thanks to signal colors, I can immediately see how my month is progressing compared to the previous month. All the essential information at a glance. Yet, it also allows for in-depth data analysis.”

Client Logo 11

Stephanie

Key Account Manager E-Commerce | Walser

“The best tool for Amazon Vendors. With AMVisor, you won’t miss a Lost Buy Box or a price change. The greatest advantage is undoubtedly that the tool is much more user-friendly than the Retail Analytics in Vendor Central itself.”

Client Logo 10

Melissa

eCommerce Administrative | Laboratorio Stada

“AMVisor is a complete platform that helps you review the principal key indicators in Amazon. You have an overview of Amazon very completely. The dashboard is very comprehensive and alerts you to good, bad, and/or buy-bottom reviews. Everybody should use it.”

Why Amazon vendors choose AMVisor

  • Built specifically for Amazon vendors

  • Designed for finance, operations, and supply chain team

  • Eliminates spreadsheets and manual audits

  • Reduces dependency on guesswork and delayed reports

  • Proven to unlock hidden profit in existing operations

Turn global complexity into profitable clarity