Stabilo Logo white - AMVisor Client

Transparency and Brand Protection in Europe

STABILO, a distinguished stationery manufacturer with an impressive 165-year tradition, is committed to assisting individuals in expressing their creativity and bringing their most valuable ideas to life.

Through its partnership with AMVisor, STABILO can preserve its creativity on the Amazon marketplace, ensuring the protection of its brand image.

Group of five colleagues collaborating in a modern office lounge, seated on red sofas around a small table with a laptop and documents, discussing ideas in a relaxed team meeting environment.

At a glance

100%
Quality control for content of tracked ASINs
5

Countries

100%

Transparency of Amazon
purchase prices in Europe

Director Sales Germany | STABILO International GmbH

Andreas Stark
Director Sales Germany | STABILO International GmbH

“The fact that we have gradually rolled out the tool in Europe alone speaks to the quality and continuous advancement of the tool beyond regular retail analytics.”

Challenges

Compliance with
eComm guidelines

Unexpected changes occurred too frequently, often discovered only by chance or through painstaking searches. Crucial feedback was lost, and many adjustments went unnoticed.

Unclear tracking
of changes

STABILO’s submitted changes are difficult to comprehend. This complicates strategic management and adjustment coordination. Important Q&As and reviews got lost in the flood of information.

Lack of transparency
in live listings

Variations not created by the team often went unnoticed, posing a threat to STABILO’s brand image.

Solutions

Teamwork

Content for 7,000 products.
In 5 languages.
All in one place.

Competition

Swift identification of market participants and information gathering on sellers of STABILO items.

Swift identification of market participants and information gathering on sellers of STABILO items.

Reviews & Questions

Increase customer benefits,
product optimization through
customer feedback.

Product information

Brand protection in line with the brand: informed daily about changes and violations.

AMVisor content monitoring dashboard for Amazon vendors on desktop, highlighting items not visible, overall listing visibility rate, and detailed change tracking for titles, bullet points, descriptions, images, A+ content, and other catalog updates in Amazon Vendor Central.

Only with AMVisor

Preparation for Annual Vendor Negotiation

Thorough and tailored preparation for annual discussions with Amazon utilizing the same data source, including information on Net PPM, margin, and returns, as well as exclusive AMVisor KPIs.

Transparency of
Purchase Prices

The transparency gained from Amazon purchase prices across Europe enables the identification of pricing errors in cross-border business.

Brand
Protection

STABILO now involves more qualitative work, as the team maintains a comprehensive overview of the entire range. This results in a significantly improved quality of the overall content.

Results

Optimized Work Processes in Europe: STABILO’s recipe for success with unified information

  • Unified information base implemented across five countries

  • Teams are better informed and work processes are tailored to tasks

  • STABILO demonstrated that even in a cross-border context with complex requirements, an optimized workflow is achievable

  • A significant time savings which resulted from a drastic reduction in manual effort

“Now we see changes on a daily basis and, in terms of the brand, immediately know what’s going on. Although we have more qualitative work due to having an overview of the entire range, we also achieve a significantly better quality of content and can react promptly.”

Senior Key Account Manager E-Commerce | STABILO International GmbH

Julia Nitz
Senior Key Account Manager E-Commerce | STABILO International GmbH

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