Strategy over steep discounts: How smart brands dominated Prime Day 2025

How a Dental Stick Made Prime Day History
Who would’ve thought a dog dental chew would crush the Prime Day sales charts this year?
A well-known brand specializing in dog dental treats did what many only dream of:
Nearly 10,000 units sold in just four days.
Over $230,ooo in revenue.
All from a single product.

For context: enought for every dog in Manhattan to get one – even twice.
Was it the irresistible discount (from $34 down to $25.50)?
Or did Frida the Labrador secretly figure out how to control Alexa?
One thing’s clear: this brand nailed it. Sharp strategy, perfect timing, and pinpoint visibility.

It proves: Prime Day doesn’t reward the cheapest. It rewards the smartest.

We analyzed 10,000+ more Prime Day products—and the results speak volumes. And because we don’t keep insights to ourselves, you’ll find all the details and deep findings in our full Prime Day Report.

Think Prime Day is just about slashing prices? Think again.
Only 20% of products were discounted at all. The rest? Smart placement, great advertising, and thorough prep.
Because when you know which ASINs really perform, you don’t need a constant sale.
Just like the Dog Dental Chew:
Not a generic discount frenzy, but strategic selection + smart storytelling = massive success.

The higher the product price, the smaller the discount—our analysis is crystal clear.
The average discount? Just 17.7%. That is nowhere near bargain-basement levels.
If you’re relying solely on price cuts, you’re playing the wrong game.
Winning brands build trust, differentiate, and know when not discounting too much is the smartest move of all.

Prime Day follows a clear rhythm:
Day 1 = Discovery. Day 4 = Purchase.

Sales of Prime-badge products surged +580% on Day 1 alone.
But here’s the kicker: even non-badge products performed, if they were visible.
Customers clicked, remembered, compared or came in with an clear intent. And when the moment came, they bought with precision.
Early visibility wins twice.
Go Ghost-mode? Even a 50% discount won’t save you.

Yes, you read that right: based on our data 43% of Prime Day sales were fueled by ads.
Campaigns before and during the four-day window led to a +27% conversion boosts.
Sure, PPCs go up around Prime Day.
But performance marketing has never been this efficient.
Brands that used budget strategically won even without the Prime badge.
We saw it firsthand with the dental sticks.

What many still don’t realize:
Prime Day isn’t just a sales opportunity. It’s a brand moment.
Want to get noticed? Show up.
Want to stand out? Stage your story.
Want sustainable growth? Understand: it’s not just about revenue, it’s about relevance.

That’s exactly why our report is worth it.

Here’s what you’ll find inside:

• Who played—and who missed out
• What really worked (Hint: it’s not just discounts)
• What trends in visibility, sales & glance views reveal
• How ads truly convert
• And: Our three Prime Day stars, featuring the dog treat phenomenon

Get your free copy now and don’t just participate in the next Prime Day – win it!

Will the hype lead to long-term success—or just fizzle out?
We’ll answer that in our next report.
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Prime Day belongs to the brands that know what they’re doing.
Want to be one of them?