Key Findings You Can’t Ignore:

• Brands that participated in Prime Big Deal Day saw up to 560% sales growth—while non-participants lost visibility and market share.
• Precise discounting (average 15.4%) and aggressive ad budgets were the secret weapons behind record-breaking results.
• Paid ads drove 22.5% of all sales, with ad efficiency (ACOS) improving by 3.5%.
• Inventory planning is critical: top sellers moved two weeks’ worth of units in just two days.
• Visibility is the new currency—brands that missed out lost half their potential traffic and future ranking.

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