Expert Interview: How External Traffic Helps Secure Profitability on Amazon

How to Drive Targeted Traffic to Your Amazon Listing

This interview will be held in German language.

Rising advertising costs, shrinking margins, saturated markets – competition on Amazon is intensifying. To achieve long-term success, brands must explore new avenues.
In the latest edition of CTRL+Share, Dr. Robert Laskowski, CSO of AMVisor, speaks with Christoph Gärtner, Founder & CEO of the digital agency Pixelwerker, about a strategy more and more vendors are successfully adopting: external traffic – performance-based, precisely targeted, and highly profitable.

📅 Thursday, June 12, 2025 | 3:00 PM (CET)

Christoph will share exclusive practical insights, showing how brands can leverage external traffic to protect their margins and drive sustainable growth on Amazon.

No dry theory – just measurable results and actionable recommendations – not only for e-commerce professionals, but also for marketing decision-makers looking to align performance with brand impact.

What to expect:
✅ Cold vs. warm traffic – what converts better?
✅ How to use targeted placements via Google, Instagram & more
✅ The key KPIs: Why ACoS isn’t enough – and what really matters (TACoS, EPC, CTR & more)
✅ How external traffic improves your Buy Box chances and increases organic sales

Honest. Direct. Actionable.
Ask your questions live – and discover which strategies truly work today when it comes to external reach, profitability, and brand building on Amazon.

🎯 Register now for free and reserve your spot!
Learn how to protect your margins, boost your visibility, and strategically grow your brand.