Success Story - Victorinox

From complexity to clarity: SONAX scales Amazon success with AMVisor

 

A strong car care brand – since 1950

From compact cars and medium-sized vehicles to luxury cars, from motorsports and the tuning scene to the world of classic cars: SONAX supports all car enthusiasts and experts when it comes to the perfect appearance of vehicles.

With such outstanding quality, SONAX fulfils the highest expectations and is valued by private and professional users as a strong and reliable partner providing solutions to the problems of vehicle care.

To scale internationally on Amazon, SONAX needed better control over content and distribution. Faced with inconsistent listings, lost conversions, and supply issues, the company turned to AMVisor. The result: streamlined processes, a consistent global brand presence, and 339% revenue growth in five years.

At a glance

40%

less time spent on
listing management

> 98.5%

IDQ ranking in all
key markets

339%

sell-out growth: €2.4M → €10.5M (2019–2024)

Michael Bayerle

Amazon Key Account Manager | SONAX

“AMVisor hasn’t just transformed the way we work – it has transformed our results. It’s like having an extra team member that never sleeps.”

Challenges

Deeper performance insights

To make smarter, faster decisions, SONAX needed a centralized solution that could deliver detailed performance analytics across all markets.

Need for real-time visibility

With real-time monitoring of pricing, inventory, and content changes, SONAX saw the opportunity to gain tighter control and agility across all listings.

Reducing manual workload

 SONAX recognized the value of automating this process to improve accuracy, save time, and empower data-driven decision-making.

Solutions

Streamlined operations across markets

AMVisor delivers consistent content quality, transparent inventory insights, and faster, more efficient distribution.

Real-time insights for smarter decisions

Advanced analytics and monitoring enable SONAX to optimize pricing, stock, and content performance in real time.

Advanced analytics and monitoring enable SONAX to optimize pricing, stock, and content performance in real time.

Tailored Support and Easy Onboarding

With hands-on support and a smooth onboarding process, SONAX quickly integrated AMVisor into daily operations.

With hands-on support and a smooth onboarding process, SONAX quickly integrated AMVisor into daily operations.

Only with AMVisor

Live content
monitoring

Automatic detection of listing changes ensures brand consistency and protects revenue.

Daily sales
insights

Real-time data on sales, trends, and competitors powers faster, smarter decisions.

Smart inventory planning

Full stock visibility and accurate forecasts enable quick reactions and lower storage costs.

Results

Strengthening customer loyalty on Amazon: How SONAX benefits from AMVisor

  • Consistent Brand Presence Across Markets: AMVisor provides centralized control of product content, ensuring high-quality, consistent listings worldwide – with instant alerts for unauthorized changes.

  • Agile Inventory Management for Faster Delivery: Real-time inventory insights allow SONAX to adapt quickly to demand shifts, minimize stockouts, and shorten delivery times.

  • Real-Time Data for Smarter Sales Strategies: With instant access to sales, pricing, and content data, SONAX makes faster, data-driven decisions that boost performance and competitiveness.

  • Automated. Accurate. Scalable: By automating data consolidation, AMVisor cuts manual workload and reduces errors –  driving measurable revenue growth and stronger customer loyalty on Amazon.

Create your own success story.