Analyze your Amazon performance
Amazon performance is no longer about isolated KPIs or gut feeling. To stay competitive, vendors, brands, and enterprises need clear performance analytics, real benchmarks, and actionable insights across their entire assortment.
Analyze Amazon performance effectively to grow profit sustainably
The AMVisor Performance Analyzer is built to do exactly that:
It helps you analyze Amazon performance effectively, prioritize performance optimization, and turn Amazon data into measurable business impact.
Why Amazon performance is hard to manage at scale
Most Amazon sellers struggle with the same challenges:
- Thousands of ASINs and no clear performance hierarchy
- Too much data, but no actionable performance analytics
- Difficulty identifying where performance optimization will have the biggest impact
- No reliable internal benchmark for "good" Amazon performance
- Limited visibility into how conversion, traffic, sales, and profit interact
As assortments grow, these problems scale and so do inefficiencies, lost revenue, and margin erosion.
Amazon performance analyzer by AMVisor
The Amazon Performance Analyzer is a purpose-built vendor performance analytics software that transforms complex Amazon data into a single, intuitive decision framework.
Instead of comparing your products to generic industry benchmarks, the tool analyzes Amazon performance relative to your own portfolio, making insights immediately relevant and actionable.
Key benefits of performance optimization with AMVisor
Analyze Amazon performance at a glance
Get a complete overview of your Amazon business in one visual dashboard. Instead of digging through reports or spreadsheets, you can:
- Compare all ASINs instantly
- Spot performance outliers
- Identify category-level strengths and weaknesses
This is Amazon performance analysis designed for speed and clarity.
Prioritize performance optimization efforts
Not every ASIN deserves the same attention. The Amazon Performance Analyzer automatically highlights:
- Top performers worth scaling
- High-converting products that need more traffic
- High-visibility ASINs with poor conversion
- Low-impact products dragging down overall performance
Result:
Your teams focus on the actions that move revenue and profit, not vanity metrics.
Improve conversion, visibility, and profit together
Amazon performance optimization only works when KPIs are viewed in context. Performance Analyzer connects:
- Traffic → Conversion
- Conversion → Sales
- Sales → Profit
This allows you to:
- Fix ASINs with high impressions but low conversion
- Detect unprofitable growth driven by advertising
- Recover margin on high-volume products
- Balance growth and profitability strategically
Discover hidden revenue opportunities
Some of your best opportunities are already live , you just don’t see them. Performance Analyzer uncovers:
- ASINs with excellent conversion but low visibility
- Products ready to scale via advertising or SEO
- “Hidden winners” that can become top sellers
- This makes performance optimization possible without adding new products.
Strengthen your vendor negotiations with data
Amazon trusts data and so should you. The Amazon Performance Analyzer provides:
- Clear sell-out and margin visibility
- Net PPM insights per ASIN
- Data-backed performance narratives
This makes it a powerful vendor performance analytics software for negotiations and strategic alignment with Amazon.
Track Amazon performance trends over time
Effective Amazon performance analytics require trends, not snapshots. With historical performance tracking, you can:
- Measure the impact of content optimizations
- Evaluate pricing and promotion changes
- Understand advertising efficiency over time
- Monitor how your internal benchmark evolves
This enables continuous performance optimization, not one-off fixes.
Who should use the Amazon performance analyzer?
Amazon Vendors
Brand Owners
Enterprise Amazon Teams
Category & Portfolio Managers
Performance Marketing & Content Teams
If you manage large assortments, multiple brands, or complex portfolios, this Amazon performance analyzer becomes essential.
What can AMVisor do for 1P Vendors?
Read for yourself how AMVisor supports its partners in overcoming Amazon profitability issues.
Why choose AMVisor?
The Performance Analyzer doesn't just show you data. It tells you what to do next to improve Amazon performance.
