Become a GfK*
market leader

In the world of entertainment electronics, our client found it challenging to compete with big names like Sony and Philips. With AMVisor they were able to make quick data-driven decisions and improve their product’s position on Amazon.

*GfK is a NIQ company. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach with a holistic retail read and the most comprehensive consumer insights.

Challenges

Brand recognition

Overcoming the challenge of establishing comparable brand recognition and consumer trust in a competitive landscape dominated by well-known brands.

Competitive positioning

Required strategic decisions for effective differentiation to carve a distinct and competitive position.

Market visibility

Facing difficulties in gaining visibility and capturing the attention of consumers.

Solutions

AMVisor Dashboard

Utilize real-time insights from the AMVisor Dashboard to make informed and strategic decisions.

Swift implementation

Act quickly on the insights provided by the AMVisor Alerts to adapt to dynamic market conditions.

Competition Scan

Leverage the information on other market players to enhance the competitive positioning of their product on the Amazon platform.

Results

Boosted overall market share in product category

  • Transformed into a GFK market leader within two years

  • Surpassed well-known online competitors

  • Increased overall market share in your product category

  • Expanded market influence

Create your own success story.