{"id":20345,"date":"2025-11-03T14:57:19","date_gmt":"2025-11-03T13:57:19","guid":{"rendered":"https:\/\/www.amvisor.com\/?p=20345"},"modified":"2025-11-06T15:22:59","modified_gmt":"2025-11-06T14:22:59","slug":"performance-trends-2025","status":"publish","type":"post","link":"https:\/\/www.amvisor.com\/de\/insights\/performance-trends-2025\/","title":{"rendered":"Performance-Trends der Amazon Prime Events 2025"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_2);--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Teilnahme ist ihre Wild Card zum Wachstum<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Marken, die bei den Prime Events mit dem richtigen Mix aus Werbung, Rabatten und Inventory Management dabei waren, konnten Rekord-Ums\u00e4tze erzielen.<\/p>\n<p>Die Zahlen sprechen f\u00fcr sich:<\/p>\n<ul>\n<li><strong>Produkte mit Prime-Label<\/strong>: +560\u202f% Umsatzwachstum am Prime Big Deal Day<\/li>\n<li><strong>Produkte ohne Label<\/strong>: +240\u202f% Umsatz \u2013 auch ohne Rabatte<\/li>\n<li><strong>Traffic<\/strong>: 6\u00d7 mehr Seitenaufrufe f\u00fcr gelabelte Produkte<\/li>\n<\/ul>\n<p>Selbst Marken ohne Prime-Badge profitierten vom \u201eHalo-Effekt\u201c: Vendoren die an den Prime Day teilnahmen verzeichneten am ersten Tag 18\u202f% mehr Seitenaufrufe bei nicht-gelabelten Produkten im Vergleich zu Marken, die nicht teilnahmen.<\/p>\n<\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-1 content-boxes-icon-with-title content-left\" style=\"--awb-border-radius-top-left:10px;--awb-border-radius-top-right:10px;--awb-border-radius-bottom-right:10px;--awb-border-radius-bottom-left:10px;--awb-body-color:var(--awb-color7);--awb-title-color:var(--awb-color7);--awb-item-margin-bottom:5px;--awb-hover-accent-color:var(--awb-custom_color_1);--awb-circle-hover-accent-color:transparent;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:var(--awb-custom_color_4);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:rgba(255,255,255,0);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:rgba(255,255,255,0);border-width:1px;background-color:rgba(255,255,255,0);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-lightbulb fas circle-yes\"><\/i><\/span><\/div><h4 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h4_typography-font-size:20px;--fontSize:20;line-height:1.36;\">Wer aussetzt bleibt immer nur 2er <\/h4><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Marken, die nicht teilnahmen, verloren Marktanteile und unter Umst\u00e4nden die Aufmerksamkeit ihrer Kunden.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-bottom:20px;--awb-padding-top:16px;--awb-padding-right:38px;--awb-padding-bottom:18px;--awb-padding-left:38px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color8);--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:18px;--button_line_height:1.7;--button_typography-font-family:&quot;Open Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_self\" href=\"https:\/\/www.amvisor.com\/de\/kostenloser-download-anfrage-amazon-prime-events-10-2025\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Jetzt Report herunterladen<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_2);--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Rabatte: Pr\u00e4zision schl\u00e4gt Gro\u00dfz\u00fcgigkeit<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Es ist ein Trugschluss zu glauben, das &#8220;je mehr ich rabattiere, desto mehr verkaufe ich&#8221;. Die Ergebnisse unserer Untersuchung zeigen ganz deutlich, dass nicht das gro\u00dfz\u00fcgigste Discount das Rennen gewinnt, sondern Brands, die ihren Produktwert kennen, wissen wie es in der Produktkategorie l\u00e4uft und die Preissensibilit\u00e4t ihrer Kunden verstehen:<\/p>\n<ul>\n<li><strong>Durchschnittliche Rabatte<\/strong>: Juli: 17,7\u202f%, Oktober: 15,4\u202f%<\/li>\n<li><strong>Preisunterschiede<\/strong>: 19\u202f% Rabatt bei Artikeln zwischen 1\u20135\u202f\u20ac, nur 7\u202f% bei Produkten \u00fcber 1.000\u202f\u20ac<\/li>\n<li><strong>Kategorieunterschied<\/strong>e: Rabatte je nach Kategorie zwischen 10,4\u202f% und 20,2\u202f%<\/li>\n<\/ul>\n<p>Hochpreisige Artikel erhielten geringere Rabatte (nur 7\u202f% bei Produkten \u00fcber 1.000\u202f\u20ac). Wer Preispsychologie in der eigenen Kategorie verstand, gewann den Warenkorb. Wer Rabatt mit Marge kombinieren konnte und trotzdem ein attraktives Angebot hatte, gewann den Checkout.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-color:var(--awb-color5);--awb-caption-text-color:var(--awb-color5);--awb-caption-title-font-family:var(--h4_typography-font-family);--awb-caption-title-font-weight:var(--h4_typography-font-weight);--awb-caption-title-font-style:var(--h4_typography-font-style);--awb-caption-title-size:var(--h4_typography-font-size);--awb-caption-title-transform:var(--h4_typography-text-transform);--awb-caption-title-line-height:var(--h4_typography-line-height);--awb-caption-title-letter-spacing:var(--h4_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discount-DE-1.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[97376c7b4a073e80b68]\" data-title=\"Prime Events Discount DE\" title=\"Prime Events Discount DE\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Average discount given during the two Amazon Prime events in July and October\" src=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discount-DE-1.jpg\" class=\"img-responsive wp-image-20353\" srcset=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discount-DE-1-200x113.jpg 200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discount-DE-1-400x225.jpg 400w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discount-DE-1-600x338.jpg 600w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discount-DE-1-800x450.jpg 800w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discount-DE-1-1200x675.jpg 1200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discount-DE-1.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:10px;\"><p>Note: Click onto the image to enlarge.<\/p>\n<\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-2 content-boxes-icon-with-title content-left\" style=\"--awb-border-radius-top-left:10px;--awb-border-radius-top-right:10px;--awb-border-radius-bottom-right:10px;--awb-border-radius-bottom-left:10px;--awb-body-color:var(--awb-color7);--awb-title-color:var(--awb-color7);--awb-margin-bottom:20px;--awb-hover-accent-color:var(--awb-custom_color_1);--awb-circle-hover-accent-color:transparent;--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:var(--awb-custom_color_4);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:rgba(255,255,255,0);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:rgba(255,255,255,0);border-width:1px;background-color:rgba(255,255,255,0);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-lightbulb fas circle-yes\"><\/i><\/span><\/div><h4 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h4_typography-font-size:20px;--fontSize:20;line-height:1.36;\">Gro\u00dfe Rabatte sind nicht immer n\u00f6tig <\/h4><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">Gezielte, strategische Angebote f\u00fchren zu Conversion.<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_2);--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Werbung: Der Motor f\u00fcr ihren Profit<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>Werbung war einer der gr\u00f6\u00dften Umsatztreiber bei den Prime Events 2025:<\/p>\n<p>Anteil werbegetriebenen Umsatzes: Steigerung von 18\u202f% (vor dem Event) auf 22,5\u202f% am Prime Big Deal Day<br \/>\nEffizienz: ACOS sank um 3,5\u202f%, TACOS blieb stabil \u2013 jeder Werbe-Euro wirkte st\u00e4rker<\/p>\n<p>Es zeigte sich, dass Top-Performer ihre Budgets hochfuhren, flexibles Bidding als Ad-Strategie nutzten, um auf t\u00e4gliche Ver\u00e4nderungen der Konkurrenz reagieren zu k\u00f6nnen. Sie sahen Werbung als ein Werkzeug, um ihre Produkt-Sichtbarkeit gezielt anzusteuern. Sie sahen es demnach nicht als reinen Kostenfaktor.<\/p>\n<\/div><div class=\"fusion-slider-sc fusion-has-margin\" style=\"margin-bottom:20px;\"><div class=\"fusion-flexslider-loading flexslider flexslider-hover-type-none\" data-slideshow_autoplay=\"1\" data-slideshow_smooth_height=\"0\" data-slideshow_speed=\"7000\" style=\"max-width:100%;height:100%;\"><ul class=\"slides\"><li class=\"image\"><span class=\"fusion-image-hover-element hover-type-none\"><img decoding=\"async\" src=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-ACOS-vs-TACOS-DE-1.jpg\" width=\"1920\" height=\"1080\" class=\"wp-image-20349\" srcset=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-ACOS-vs-TACOS-DE-1-200x113.jpg 200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-ACOS-vs-TACOS-DE-1-400x225.jpg 400w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-ACOS-vs-TACOS-DE-1-600x338.jpg 600w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-ACOS-vs-TACOS-DE-1-800x450.jpg 800w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-ACOS-vs-TACOS-DE-1-1200x675.jpg 1200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-ACOS-vs-TACOS-DE-1.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/li><li class=\"image\"><span class=\"fusion-image-hover-element hover-type-none\"><img decoding=\"async\" src=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-Ad-Sales-DE-1.jpg\" width=\"1920\" height=\"1080\" class=\"wp-image-20351\" srcset=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-Ad-Sales-DE-1-200x113.jpg 200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-Ad-Sales-DE-1-400x225.jpg 400w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-Ad-Sales-DE-1-600x338.jpg 600w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-Ad-Sales-DE-1-800x450.jpg 800w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-Ad-Sales-DE-1-1200x675.jpg 1200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Event-Ad-Sales-DE-1.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/li><\/ul><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-3 content-boxes-icon-with-title content-left\" style=\"--awb-border-radius-top-left:10px;--awb-border-radius-top-right:10px;--awb-border-radius-bottom-right:10px;--awb-border-radius-bottom-left:10px;--awb-body-color:var(--awb-color7);--awb-title-color:var(--awb-color7);--awb-margin-bottom:20px;--awb-hover-accent-color:var(--awb-custom_color_1);--awb-circle-hover-accent-color:transparent;--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:var(--awb-custom_color_4);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:rgba(255,255,255,0);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:rgba(255,255,255,0);border-width:1px;background-color:rgba(255,255,255,0);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-lightbulb fas circle-yes\"><\/i><\/span><\/div><h4 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h4_typography-font-size:20px;--fontSize:20;line-height:1.36;\">Organische Sichtbarkeit allein reichte nicht aus<\/h4><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Wer nicht in Ads investierte, sah zu, wie die Konkurrenz dominierte<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_2);--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Der Dominoeffekt der Prime Events<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>Prime Days l\u00f6sten eine Kettenreaktion aus:<\/p>\n<ol>\n<li>Kaufabsicht stieg<\/li>\n<li>Werbung performte besser<\/li>\n<li>Werbegetriebene Ums\u00e4tze wuchsen st\u00e4rker als organische<\/li>\n<li>Abh\u00e4ngigkeit von bezahltem Traffic nahm zu \u2013 TACOS blieb trotzdem stabil<\/li>\n<\/ol>\n<\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-4 content-boxes-icon-with-title content-left\" style=\"--awb-border-radius-top-left:10px;--awb-border-radius-top-right:10px;--awb-border-radius-bottom-right:10px;--awb-border-radius-bottom-left:10px;--awb-body-color:var(--awb-color7);--awb-title-color:var(--awb-color7);--awb-margin-bottom:20px;--awb-hover-accent-color:var(--awb-custom_color_1);--awb-circle-hover-accent-color:transparent;--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:var(--awb-custom_color_4);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:rgba(255,255,255,0);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:rgba(255,255,255,0);border-width:1px;background-color:rgba(255,255,255,0);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-lightbulb fas circle-yes\"><\/i><\/span><\/div><h4 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h4_typography-font-size:20px;--fontSize:20;line-height:1.36;\">Der Hebel des Inventory Management <\/h4><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">Marken, die w\u00e4hrend Prime ausverkauft waren, verloren in der Zeit Rankings, Sichtbarkeit und Potenzial an den restlichen Tagen zu performen.<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_2);--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Fallstudien, die es vormachen<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>W\u00e4hrend des Prime Big Deal Day im Oktober stachen Kategorien hervor, welche bereits zuvor im Juli bemerkenswerte Ergebnisse erzielt hatten:<\/p>\n<\/div><div class=\"fusion-slider-sc fusion-has-margin\" style=\"margin-bottom:20px;\"><div class=\"fusion-flexslider-loading flexslider flexslider-hover-type-none\" data-slideshow_autoplay=\"1\" data-slideshow_smooth_height=\"0\" data-slideshow_speed=\"7000\" style=\"max-width:100%;height:100%;\"><ul class=\"slides\"><li class=\"image\"><span class=\"fusion-image-hover-element hover-type-none\"><img decoding=\"async\" src=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE.jpg\" width=\"1920\" height=\"1080\" class=\"wp-image-20359\" srcset=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-200x113.jpg 200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-400x225.jpg 400w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-600x338.jpg 600w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-800x450.jpg 800w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-1200x675.jpg 1200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/li><li class=\"image\"><span class=\"fusion-image-hover-element hover-type-none\"><img decoding=\"async\" src=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-2.jpg\" width=\"1920\" height=\"1080\" class=\"wp-image-20355\" srcset=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-2-200x113.jpg 200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-2-400x225.jpg 400w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-2-600x338.jpg 600w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-2-800x450.jpg 800w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-2-1200x675.jpg 1200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-2.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/li><li class=\"image\"><span class=\"fusion-image-hover-element hover-type-none\"><img decoding=\"async\" src=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-3.jpg\" width=\"1920\" height=\"1080\" class=\"wp-image-20357\" srcset=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-3-200x113.jpg 200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-3-400x225.jpg 400w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-3-600x338.jpg 600w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-3-800x450.jpg 800w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-3-1200x675.jpg 1200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/11\/Prime-Events-Discounts-DE-3.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/li><\/ul><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p>Diese und weitere Fallstudien zeigen: Mit dem richtigen Mix aus Sichtbarkeit, Preisstrategie und Inventory Management k\u00f6nnen Prime Events zu echten Wachstumstreibern f\u00fcr die gesamte Marke werden.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-bottom:20px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_3-font-family);font-weight:var(--awb-custom_typography_3-font-weight);font-style:var(--awb-custom_typography_3-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-custom_typography_3-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-custom_typography_3-line-height);\">Sie wollen f\u00fcr 2026 vorbereitet sein?<\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p>Sie kennen jetzt die Highlights \u2013 holen sie sich jetzt die komplette Strategie f\u00fcr 2026.<\/p>\n<p>Der AMVisor Prime Performance Report enth\u00e4lt:<\/p>\n<ul>\n<li>Kategoriebenchmarks<\/li>\n<li>Umsatz- und Traffic-Analysen<\/li>\n<li>Daten zur Werbeeffizienz<\/li>\n<li>Step-by-Step Guide f\u00fcr 2026<\/li>\n<\/ul>\n<p><strong>Machen sie Sichtbarkeit zu ihrem messbarem Momentum\u00a0<\/strong><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:16px;--awb-padding-right:38px;--awb-padding-bottom:18px;--awb-padding-left:38px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color8);--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:18px;--button_line_height:1.7;--button_typography-font-family:&quot;Open Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_self\" href=\"https:\/\/www.amvisor.com\/de\/kostenloser-download-anfrage-amazon-prime-events-10-2025\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Jetzt Report herunterladen<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1414\" height=\"2000\" alt=\"Cover der AMVisor Data Science &amp; Research Studie \u201eSichtbar oder weg? Amazon Prime Big Deal Day 2025\u201c mit Geschenkboxen auf blauem Hintergrund, inklusive Hinweisen zu exklusiven Daten, Strategien und Erfolgsfaktoren f\u00fcr das Amazon Prime Event im Oktober 2025.\" title=\"AMVisor Research PRIME DAY 10 2025 DE\" src=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/AMVisor-Research-PRIME-DAY-10-2025-DE.jpg\" class=\"img-responsive wp-image-20137\" srcset=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/AMVisor-Research-PRIME-DAY-10-2025-DE-200x283.jpg 200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/AMVisor-Research-PRIME-DAY-10-2025-DE-400x566.jpg 400w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/AMVisor-Research-PRIME-DAY-10-2025-DE-600x849.jpg 600w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/AMVisor-Research-PRIME-DAY-10-2025-DE-800x1132.jpg 800w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/AMVisor-Research-PRIME-DAY-10-2025-DE-1200x1697.jpg 1200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/AMVisor-Research-PRIME-DAY-10-2025-DE.jpg 1414w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_2);--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">4 Ma\u00dfnahmen f\u00fcr 2026<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><ol>\n<li>Planen sie f\u00fcr diese Events gezielt gr\u00f6\u00dferes Werbebudget<\/li>\n<li>Kombinieren sie smarte Rabatte mit starken Creatives kombinieren<\/li>\n<li>Planen sie ihren Lagerbestand realistisch, um Out-of-Stock in den ersten 1\u20132 Tagen zu vermeiden<\/li>\n<li>\u00dcberpr\u00fcfen sie ihre Prime-Settings &#8211; ein fehlendes H\u00e4kchen kann Tausende an Reichweite kosten<\/li>\n<\/ol>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_2);--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Fazit<\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p><strong>Sichtbarkeit ist die neue W\u00e4hrung.<\/strong><\/p>\n<p>Die Daten aus den Amazon Prime Events 2025 zeigen, dass auf Amazon Sichtbarkeit durch Teilnahme kein \u201eNice to have\u201c, sondern der Wachstumshebel ist. Wer strategisch vorbereitet war, Werbung gezielt einsetzte, Rabatte intelligent steuerte und den Lagerbestand im Griff hatte, hat die Prime Events zu seiner B\u00fchne gemacht. Der Rest? Hat den Staub geschluckt.<\/p>\n<p><strong>Key Takeaway:<\/strong><br \/>\nEs gewinnt nicht der, der am lautesten schreit, sondern der, der am sichtbarsten war.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":20278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[325],"tags":[],"class_list":["post-20345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ressourcen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Performance-Trends der Amazon Prime Events 2025<\/title>\n<meta name=\"description\" content=\"Die Performance Trends in 2025 zeigen eindeutig, was sie in 2026 tun m\u00fcssen, um +560\u202f% Umsatzwachstum zu erreichen.\" \/>\n<meta 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