{"id":20054,"date":"2025-10-13T11:20:49","date_gmt":"2025-10-13T09:20:49","guid":{"rendered":"https:\/\/www.amvisor.com\/?p=20054"},"modified":"2025-10-27T11:20:51","modified_gmt":"2025-10-27T10:20:51","slug":"amazon-fresh-2025-was-hersteller-wissen-sollten","status":"publish","type":"post","link":"https:\/\/www.amvisor.com\/de\/insights\/amazon-fresh-2025-was-hersteller-wissen-sollten\/","title":{"rendered":"Amazon Fresh ver\u00e4ndert den Handel: Was Hersteller jetzt beachten sollten"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Was ist Amazon Fresh und wie funktioniert es?<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Amazon Fresh ist Amazons Online-Service f\u00fcr frische Lebensmittel, Haushaltsprodukte und Alltagsartikel.<br \/>\nBestellungen erfolgen online, die Lieferung erfolgt meist am selben Tag oder innerhalb eines zwei Stunden-Fensters (in den USA).<br \/>\nDer Service war urspr\u00fcnglich exklusiv f\u00fcr Prime-Mitglieder, inzwischen k\u00f6nnen auch Nicht-Prime-Kunden \u2013 je nach Region \u2013 bestellen.<br \/>\nPreise, Sortiment und Lieferfenster unterscheiden sich jedoch lokal.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Amazon betreibt mehrere Lebensmittel-Brands<\/h2><\/div><div class=\"fusion-image-element \" style=\"--awb-liftup-border-radius:0px;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"awb-image-frame awb-image-frame-1 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-1\" style=\"border:10px solid #f6f6f6;\"><a href=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Amazon-Fresh-Okosystem.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[57af22cc74746a3dc55]\" data-title=\"Amazon Fresh \u00d6kosystem\" title=\"Amazon Fresh \u00d6kosystem\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Was geh\u00f6rt alles zu Amazon und was zu Amazon Fresh. Amazon Fresh ist eine Unterkategorie des Onlinemarktplatzes Amazon. Unter Amazon Fresh finden sich noch weitere Marken die Amazon selbst herstellt oder aufgekauft hat. Dazu geh\u00f6ren Whole Foods Markets, als Station\u00e4rer Handel, Amazon Go, als kleinere urbane Einkaufsm\u00f6glichkeiten. Amazon Fresh, als eigene Markte und Storefront f\u00fcr Eigenmarken wie Amazon Grocery.\" src=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Amazon-Fresh-Okosystem.jpg\" class=\"img-responsive wp-image-20220\" srcset=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Amazon-Fresh-Okosystem-200x113.jpg 200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Amazon-Fresh-Okosystem-400x225.jpg 400w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Amazon-Fresh-Okosystem-600x338.jpg 600w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Amazon-Fresh-Okosystem-800x450.jpg 800w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Amazon-Fresh-Okosystem-1200x675.jpg 1200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Amazon-Fresh-Okosystem.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p>Amazon ist l\u00e4ngst kein reiner Onlineh\u00e4ndler mehr. Das Unternehmen betreibt vier unterschiedliche Grocery-Modelle, die parallel laufen:<\/p>\n<ul>\n<li>Amazon Fresh: Standardlebensmittel und Haushaltsartikel<\/li>\n<li>Whole Foods Market: Premium-, Bio- und Lifestyle-Produkte<\/li>\n<li>Amazon Go: kassenloses Einkaufen in urbanen Mini-Stores<\/li>\n<li>Amazon Grocery: die neue Eigenmarke, eingef\u00fchrt im Oktober 2025, um breitere Massen zu bedienen<\/li>\n<\/ul>\n<p>Jede dieser Plattformen hat eigene Logistiknetzwerke, Datenstrukturen und Preisstrategien. F\u00fcr Marken bedeutet das: Wer auf Amazon erfolgreich sein will, muss seine Lager- und Preisstrategie regional ausrichten und verstehen, wie Sichtbarkeit im Fresh-System funktioniert.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">GEO-Strategie: Wo w\u00e4chst Amazon Fresh und wo nicht?<\/h2><\/div><div class=\"fusion-image-element \" style=\"--awb-liftup-border-radius:0px;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"awb-image-frame awb-image-frame-2 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-2\" style=\"border:10px solid #f6f6f6;\"><a href=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Development-of-BM-Amazon-Fresh-stores-in-the-US-UK-and-DE-1.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[8e14c1b2d5f33e6c9ad]\" data-title=\"Development of B&#038;M Amazon Fresh stores in the US, UK and DE\" title=\"Development of B&#038;M Amazon Fresh stores in the US, UK and DE\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Wie hat sich Amazon Fresh als Lebensmittel-Onlineshop und Lieferant in den USA, UK und DACH region geschlagen? In den USA ist eine steile Kurve seit 2018 zu verzeichnen. In den UK sackte die Kurve nach dem Flop der Amazon Fresh Stores im station\u00e4ren Handel ab. In Deutschland gab es lediglich 3 Metropolregionen in denen Amazon Fresh als Online-Essens Lieferant agierte - Berlin, M\u00fcnchen, Hamburg. Jedoch beendeten sie das Vorhaben dieses Jahr.\" src=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Development-of-BM-Amazon-Fresh-stores-in-the-US-UK-and-DE-1.jpg\" class=\"img-responsive wp-image-20222\" srcset=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Development-of-BM-Amazon-Fresh-stores-in-the-US-UK-and-DE-1-200x113.jpg 200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Development-of-BM-Amazon-Fresh-stores-in-the-US-UK-and-DE-1-400x225.jpg 400w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Development-of-BM-Amazon-Fresh-stores-in-the-US-UK-and-DE-1-600x338.jpg 600w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Development-of-BM-Amazon-Fresh-stores-in-the-US-UK-and-DE-1-800x450.jpg 800w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Development-of-BM-Amazon-Fresh-stores-in-the-US-UK-and-DE-1-1200x675.jpg 1200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Development-of-BM-Amazon-Fresh-stores-in-the-US-UK-and-DE-1.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_3-font-family);font-weight:var(--awb-custom_typography_3-font-weight);font-style:var(--awb-custom_typography_3-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-custom_typography_3-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-custom_typography_3-line-height);\">In den USA w\u00e4chst Amazon Fresh rasant<\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>Der Service ist bereits in \u00fcber 1.000 St\u00e4dten verf\u00fcgbar, und bis Ende 2025 sollen es 2.300 St\u00e4dte sein. In Metropolregionen wie New York, Chicago oder Los Angeles ist Same-Day-Delivery l\u00e4ngst Standard.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_3-font-family);font-weight:var(--awb-custom_typography_3-font-weight);font-style:var(--awb-custom_typography_3-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-custom_typography_3-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-custom_typography_3-line-height);\">Amazon Fresh im UK<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>2025 schloss Amazon seinen gesamten station\u00e4ren Handel. Insgesamt 19 Amazon Fresh Stores vielen darunter. F\u00fcnf von ihnen wurden in Amazons Whole Foods Market umgebaut (<a href=\"https:\/\/www.retailtouchpoints.com\/features\/news-briefs\/amazon-to-shutter-fresh-stores-in-the-uk-focus-instead-on-whole-foods-grocery-delivery\">Amazon to Shutter Fresh Stores in the UK, Focus Instead on Whole Foods, Grocery Delivery &#8211; Retail TouchPoints<\/a>). Amazon konzentriert sich darauf seine <strong>Whole Foods Markets <\/strong>auszubauen und Partnerschaften mit etablierten <strong>Online Grocery Delivery<\/strong> Diensten zu kn\u00fcpfen.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_3-font-family);font-weight:var(--awb-custom_typography_3-font-weight);font-style:var(--awb-custom_typography_3-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-custom_typography_3-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-custom_typography_3-line-height);\">Amazon Fresh im DACH Markt<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>In Deutschland beendete Amazon 2024 den Fresh-Service in Berlin, Hamburg und M\u00fcnchen. Hier st\u00f6\u00dft Amazon auf bereits stark entwickelte Handels- und Lieferketten-Strukturen. Das machte es Amazon schwer Fu\u00df zu fassen. Nichtsdestotrotz plant Amazon hier keinen kompletten Ausstieg aus dem FMCG-Gesch\u00e4ft.<\/p>\n<p><strong>Fazit f\u00fcr Vendoren:<\/strong><br \/>\nAmazon denkt global, agiert aber regional. Erfolg bedeutet, auf lokale Nachfrage und Fulfillment-Zonen zu reagieren.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Was kostet Amazon Fresh?<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>Prime-Mitglieder zahlen in den USA rund 9,99 USD pro Monat, um das gesamte Fresh-Sortiment zu nutzen. Sprich die 9,99 USD kommen auf die monatliche\/j\u00e4hrliche Prime-Geb\u00fchr obendrauf.<br \/>\nDaf\u00fcr erh\u00e4lt man Zugang zu einem gro\u00dfen Sortiment an Markenprodukten, Frischwaren, Tiefk\u00fchlartikeln und Same-Day-Lieferungen.<br \/>\nJe nach Region k\u00f6nnen jedoch zus\u00e4tzliche Liefergeb\u00fchren oder Mindestbestellwerte anfallen.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_3-font-family);font-weight:var(--awb-custom_typography_3-font-weight);font-style:var(--awb-custom_typography_3-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-custom_typography_3-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-custom_typography_3-line-height);\">Amazon Grocery: Die Eigenmarke im Fokus<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p>Mit dem Launch des Rebrandings Amazon Grocery im Oktober 2025, ersetzt Amazon seine bisherigen Eigenmarken wie Happy Belly und Amazon Fresh.<br \/>\nDas Sortiment umfasst derzeit etwa 1.000 Produkte, die alle mindestens vier Sterne Bewertungen bei Fresh erhalten hatten.<br \/>\nWichtige Fakten:<\/p>\n<ul>\n<li>Kostenlos f\u00fcr Prime-Mitglieder<\/li>\n<li>Fokus auf Eigenmarken statt nationale Markenprodukte<\/li>\n<li>Verpackung und Branding tragen nun das Label Amazon Grocery<\/li>\n<\/ul>\n<p>Wieso hat Amazon ihre Grocery Linie ins Leben gerufen? Laut eigenen Angaben, zeigten die reports aus dem Jahr 2024, dass Amazons Eigenmarken im Schnitt 15 % mehr Umsatz erzielten, als vergleichbare Vendor-Produkte.<br \/>\n(<a href=\"https:\/\/press.aboutamazon.com\/2025\/10\/introducing-amazon-grocery-a-new-private-label-food-brand-from-amazon-offering-quality-products-at-everyday-low-prices\">Introducing-Amazon-Grocery-A-New-Private-Label-Food-Brand-From-Amazon-Offering-Quality-Products-at-Everyday-Low-Prices &#8211; US Press Center<\/a>)<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><p>F\u00fcr 1P-Vendoren ist dies ein deutliches Signal: Amazon st\u00e4rkt seine Eigenmarken gezielt. Das wiederum macht es f\u00fcr Hersteller nat\u00fcrlich nicht leichter mit Amazon zu konkurrieren.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Was bedeutet das f\u00fcr Hersteller?<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p>Amazon hat seine Logistik von Grund auf umgebaut weg von zentralen Lagern hin zu regionalen Fulfillment-Zentren.(<a href=\"https:\/\/www.supplychaindive.com\/news\/amazon-shifts-regional-fulfillment-model-faster-prime-delivery\/647708\/\">Amazon shifts to regional fulfillment model | Supply Chain Dive<\/a>).<br \/>\nF\u00fcr Vendoren bedeutet das:<\/p>\n<ul>\n<li>Nationale Lagerstrategien funktionieren nicht mehr wie vor einigen Jahren<\/li>\n<li>Produkte m\u00fcssen in der jeweiligen Region verf\u00fcgbar sein, um im Fresh-Katalog angezeigt zu werden<\/li>\n<li>ASINs, die nicht regional gelistet sind, tauchen in der Suche gar nicht auf<\/li>\n<li>Same-Day-Delivery ist der Standard, kein Premium-Angebot<\/li>\n<li>Sales werden im VC unter Amazon.com verzeichnet<\/li>\n<li>Lagerbest\u00e4nde werden im VC in Amazon Fresh verzeichnet<\/li>\n<li>Unterschiedliche Vendor-Codes f\u00fcr die gleichen Produkte<\/li>\n<li>Datenchaos<\/li>\n<\/ul>\n<p>(<a href=\"https:\/\/www.amazon.science\/news-and-features\/how-amazon-reworked-its-fulfillment-network-to-meet-customer-demand\">How Amazon reworked its fulfillment network to meet customer demand &#8211; Amazon Science<\/a>)<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-liftup-border-radius:0px;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"awb-image-frame awb-image-frame-3 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-3\" style=\"border:10px solid #f6f6f6;\"><a href=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Regionalisierung-von-Amazon.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[4fc0e2b91fe7fe8ccdf]\" data-title=\"Regionalisierung von Amazon\" title=\"Regionalisierung von Amazon\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Landkarte der USA mit der Verteilung aller regionalen Bezirke von Amazon Fresh Logistikzentren. Nordwest, S\u00fcdwest, Great Lake (Illinois, Minnesota und Co.), Texas, Southeast, Midwest, Mid-Atlantik, Northeast\" src=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Regionalisierung-von-Amazon.jpg\" class=\"img-responsive wp-image-20224\" srcset=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Regionalisierung-von-Amazon-200x113.jpg 200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Regionalisierung-von-Amazon-400x225.jpg 400w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Regionalisierung-von-Amazon-600x338.jpg 600w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Regionalisierung-von-Amazon-800x450.jpg 800w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Regionalisierung-von-Amazon-1200x675.jpg 1200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/10\/Regionalisierung-von-Amazon.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_3-font-family);font-weight:var(--awb-custom_typography_3-font-weight);font-style:var(--awb-custom_typography_3-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-custom_typography_3-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-custom_typography_3-line-height);\">Beispiel: &#8220;In stock&#8221;\u00a0 aber trotzdem unsichtbar<\/h3><\/div><div class=\"fusion-text fusion-text-10\"><p>Ein Produkt ist in Kalifornien vorr\u00e4tig, aber ein Kunde in Boston sucht danach.<br \/>\nEr wird es nicht finden, obwohl es national \u201everf\u00fcgbar\u201c ist.<br \/>\nDas Ergebnis: kein Verkauf, keine Sichtbarkeit, trotz augenscheinlicher Verf\u00fcgbarkeit.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Darauf achten Vendor heute<\/h2><\/div><div class=\"accordian fusion-accordian\" style=\"margin-bottom:20px;--awb-margin-bottom:20px;--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:16px;--awb-icon-alignment:left;--awb-hover-color:#f9f9fb;--awb-border-color:#e2e2e2;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#aaaaaa;--awb-content-color:#000000;--awb-icon-box-color:#71c9ce;--awb-toggle-hover-accent-color:#cbf1f5;--awb-title-font-family:&quot;Montserrat&quot;;--awb-title-font-weight:regular;--awb-title-font-style:normal;--awb-title-font-size:28px;--awb-content-font-family:&quot;Open Sans&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-20054-1\"><div class=\"fusion-panel panel-default panel-4aaa48a99ea5e73b2 fusion-toggle-has-divider\" style=\"--awb-content-text-transform:capitalize;--awb-content-font-family:&quot;Open Sans&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;--awb-title-font-family:&quot;Open Sans&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-title-line-height:1.2;--awb-title-color:var(--awb-custom_color_1);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_4aaa48a99ea5e73b2\"><a aria-expanded=\"false\" aria-controls=\"4aaa48a99ea5e73b2\" role=\"button\" data-toggle=\"collapse\" data-target=\"#4aaa48a99ea5e73b2\" href=\"#4aaa48a99ea5e73b2\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Retouren bleiben ein Problem<\/span><\/a><\/h4><\/div><div id=\"4aaa48a99ea5e73b2\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4aaa48a99ea5e73b2\"><div class=\"panel-body toggle-content fusion-clearfix\">Trotz modernisierter Logistik sind Fresh-Retouren noch immer schwer zu tracken.<br \/>\nViele H\u00e4ndler k\u00f6nnen Fresh-Retouren nicht klar von Amazon.com-Retouren unterscheiden.<br \/>\nDie R\u00fccksendegr\u00fcnde sind oft unpr\u00e4zise, Zust\u00e4nde der Produkte werden uneinheitlich dokumentiert.<br \/>\nGerade bei verderblichen oder saisonalen Waren erschwert das die Qualit\u00e4tskontrolle und Margensteuerung erheblich.<\/p>\n<p><strong>Beispiel: <\/strong><br \/>\nF\u00fcr Schokoladenhersteller bspw. wird es zur neuen Herausforderung die Qualit\u00e4t ihrer Waren, gerade im Sommer, sicherzustellen. Das wiederum sorgt f\u00fcr Probleme in der Zusammenarbeit mit Amazon.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-ad2b3fa0e2629b6b0 fusion-toggle-has-divider\" style=\"--awb-title-font-family:&quot;Open Sans&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-title-line-height:1.2;--awb-title-color:var(--awb-custom_color_1);--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_ad2b3fa0e2629b6b0\"><a aria-expanded=\"false\" aria-controls=\"ad2b3fa0e2629b6b0\" role=\"button\" data-toggle=\"collapse\" data-target=\"#ad2b3fa0e2629b6b0\" href=\"#ad2b3fa0e2629b6b0\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Amazon Grocery nimmt zunehmend Raum im Digital Shelf ein<\/span><\/a><\/h4><\/div><div id=\"ad2b3fa0e2629b6b0\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_ad2b3fa0e2629b6b0\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Die neue Eigenmarke Amazon Grocery ist mehr als ein Preisprojekt. Sie ist ein strategischer Schritt, um die digitale Regalfl\u00e4che in der Fresh-Oberfl\u00e4che zu kontrollieren.<\/p>\n<p>Wer als Marke sichtbar bleiben will, muss:<\/p>\n<ul>\n<li>Exklusive SKUs f\u00fcr Amazon entwickeln<\/li>\n<li>Kannibalisierung durch Eigenmarken aktiv monitoren<\/li>\n<li>Regionale Sichtbarkeit und Lagerbest\u00e4nde priorisieren<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0b6fa5fa5b0da509a fusion-toggle-has-divider\" style=\"--awb-title-font-family:&quot;Open Sans&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-title-line-height:1.2;--awb-title-color:var(--awb-custom_color_1);--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0b6fa5fa5b0da509a\"><a aria-expanded=\"false\" aria-controls=\"0b6fa5fa5b0da509a\" role=\"button\" data-toggle=\"collapse\" data-target=\"#0b6fa5fa5b0da509a\" href=\"#0b6fa5fa5b0da509a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Same-Day Delivery ist kein Premium Feature mehr<\/span><\/a><\/h4><\/div><div id=\"0b6fa5fa5b0da509a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0b6fa5fa5b0da509a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Mit der Ausweitung von Same-Day-Delivery auf \u00fcber 2.300 St\u00e4dte hat Amazon die Kundenerwartung neu definiert.<br \/>\nKundinnen und Kunden erwarten sofortige Verf\u00fcgbarkeit.<br \/>\nProdukte, die nicht schnell geliefert werden k\u00f6nnen, verschwinden in der Bedeutungslosigkeit oder profitieren lediglich von \u201eIch liebe diese Marke\u201c, \u201eIch trinke nur Cola, keine No-Name Produkte\u201c oder \u201eIch habe das schon immer gekauft\u201c. Sich darauf zu verlassen ist leider keine langfristige Strategie und wird nicht dabei helfen, auf Amazon wettbewerbsf\u00e4hig zu bleiben.<\/p>\n<p>Vendoren sollten daher:<\/p>\n<ul>\n<li>Lagerbest\u00e4nde an regionale Nachfrage anpassen<\/li>\n<li>Absatzprognosen auf SKU-Ebene verbessern<\/li>\n<li>Retouren durch bessere Logistikabstimmung reduzieren<\/li>\n<\/ul>\n<p>Schnelligkeit ist kein Wettbewerbsvorteil mehr, sie ist der neue Standard.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Fazit<\/h2><\/div><div class=\"fusion-text fusion-text-11\"><p>Wer als 1P-Vendor auf Amazon erfolgreich bleiben will, muss regional denken.<br \/>\nWenn dein Produkt nicht am richtigen Ort liegt, ist es unsichtbar. Wenn deine Retourendaten unklar sind, leidet deine Marge.<br \/>\nDas ist kein kurzfristiger Trend, sondern eine strukturelle Neuausrichtung von Amazon. Marken, die jetzt auf regionale Logistik, Datentransparenz und differenzierte Strategien setzen, werden langfristig zu den Gewinnern z\u00e4hlen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":19931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323],"tags":[],"class_list":["post-20054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Fresh 2025<\/title>\n<meta name=\"description\" content=\"Discover how Amazon Fresh is reshaping grocery retail and how AMVisor helps vendors solve inventory problems with its data-driven solutions.\" \/>\n<meta name=\"robots\" content=\"index, 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