{"id":19558,"date":"2025-08-24T13:34:36","date_gmt":"2025-08-24T11:34:36","guid":{"rendered":"https:\/\/www.amvisor.com\/?p=19558"},"modified":"2025-09-02T14:03:06","modified_gmt":"2025-09-02T12:03:06","slug":"amazon-profit-transparenz","status":"publish","type":"post","link":"https:\/\/www.amvisor.com\/de\/insights\/amazon-profit-transparenz\/","title":{"rendered":"Umsatz ist nicht gleich Gewinn"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Profitabilit\u00e4t als blinder Fleck<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Du f\u00fchrst ein starkes eCommerce-Gesch\u00e4ft. Du investierst klug, steuerst Budgets, treibst Kampagnen voran. Aber ohne vollst\u00e4ndige Kostentransparenz bleibt deine Marge ein Blindflug oder du verl\u00e4sst dich auf Daten, die nicht zu 100% belastbar sind.<\/p>\n<p>Was meistens hinten runter f\u00e4llt:<\/p>\n<ul>\n<li>Welche ASINs wirklich profitabel sind<\/li>\n<li>Welche Top-Seller heimlich Geld verbrennen<\/li>\n<li>Wie sich Co-Op-Anpassungen oder kleine COGS-Steigerungen auf deinen Gewinn auswirken<\/li>\n<\/ul>\n<p>Diese L\u00fccke betrifft fast alle Amazon Vendoren, da Amazon bei seiner Profitabilit\u00e4tsberechnung die Einstandskosten (Landed Costs\/ COGS) nicht mit einberechnet. Die neue Profitability-Sektion in AMVisor f\u00fchrt alle relevanten Kostenfaktoren auf ASIN-Ebene zusammen.<\/p>\n<p>Damit hast du auf einen Blick:<\/p>\n<ul>\n<li>Die reale Marge pro Produkt<\/li>\n<li>Fr\u00fchwarnungen bei Verlust-ASINs<\/li>\n<li>Konkrete Entscheidungsgrundlagen f\u00fcr Budget, Einkauf und Marketing<\/li>\n<\/ul>\n<p>Und das alles auf Basis deiner Vendor-Daten.<\/p>\n<\/div><div class=\"md-text-align-center sm-text-align-center\" style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color7);--button_border_color:var(--awb-color7);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color8);--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:18px;--button_line_height:1.7;--button_padding-top:16px;--button_padding-right:38px;--button_padding-bottom:18px;--button_padding-left:38px;--button_typography-font-family:&quot;Open Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;--button_margin-bottom:20px;\" target=\"_self\" href=\"https:\/\/www.amvisor.com\/de\/loesungen\/umsatzsteigerung\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Erfahre mehr<\/span><\/a><\/div><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"1536\" height=\"1024\" alt=\"Ishihara-Test mit dem Wort Profitabilit\u00e4t auf blauem Grund.\" title=\"20250829_1325_Profitabilit\u00e4t Lesetest_simple_compose_01k3ts4t5reme88af6p629vk4k\" src=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/08\/20250829_1325_Profitabilitat-Lesetest_simple_compose_01k3ts4t5reme88af6p629vk4k.png\" class=\"img-responsive wp-image-19638\" srcset=\"https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/08\/20250829_1325_Profitabilitat-Lesetest_simple_compose_01k3ts4t5reme88af6p629vk4k-200x133.png 200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/08\/20250829_1325_Profitabilitat-Lesetest_simple_compose_01k3ts4t5reme88af6p629vk4k-400x267.png 400w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/08\/20250829_1325_Profitabilitat-Lesetest_simple_compose_01k3ts4t5reme88af6p629vk4k-600x400.png 600w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/08\/20250829_1325_Profitabilitat-Lesetest_simple_compose_01k3ts4t5reme88af6p629vk4k-800x533.png 800w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/08\/20250829_1325_Profitabilitat-Lesetest_simple_compose_01k3ts4t5reme88af6p629vk4k-1200x800.png 1200w, https:\/\/www.amvisor.com\/wp-content\/uploads\/2025\/08\/20250829_1325_Profitabilitat-Lesetest_simple_compose_01k3ts4t5reme88af6p629vk4k.png 1536w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Praxisbeispiele: Was dich die Blindheit kostet<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Ein Kunde aus dem Elektronikbereich hatte einen Bestseller mit 500.000 \u20ac Monatsumsatz. Auf den ersten Blick ein voller Erfolg. Aber die Kosten im Detail zeigten ein anderes Bild:<\/p>\n<\/div>\n<div class=\"table-1\" style=\"--awb-margin-bottom:20px;\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>KPIs<\/strong><\/th>\n<th align=\"left\"><strong>Kosten<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\">Cost of Goods (COGS)<\/td>\n<td align=\"left\">320.000 \u20ac<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Amazon Terms | CoOps<\/td>\n<td align=\"left\">45.000 \u20ac<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Werbeausgaben (Ads Console)<\/td>\n<td align=\"left\">60.000 \u20ac<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Chargebacks<\/td>\n<td align=\"left\">12.000 \u20ac<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Profit<\/strong><\/td>\n<td align=\"left\"><strong>63.000 \u20ac (12,6%)<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"fusion-text fusion-text-3\"><p>Auf den ersten Blick sieht das Ganze profitabel aus. Bis die COGS durch einen beispielhaften Lieferantenwechsel um 0,05\u20ac pro Einheit stiegen. Ergebnis: Die Marge rutschte unbemerkt unter die Gewinnschwelle. Auf ein Sortiment von 2.000 ASINs hochgerechnet, kann das schnell ein sechsstelliger Verlust pro Monat bedeuten, ohne dass es jemand rechtzeitig merkt.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_3-font-family);font-weight:var(--awb-custom_typography_3-font-weight);font-style:var(--awb-custom_typography_3-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-custom_typography_3-text-transform);font-size:1em;--fontSize:28;line-height:var(--awb-custom_typography_3-line-height);\">Praxisbeispiel: 442.000\u202f\u20ac Umsatzverlust durch fehlende Sichtbarkeit und BuyBox-Verluste<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Bei einem weiteren Kunden aus der Gewerbe, Industrie und Wissenschaftsbranche zeigte die AMVisor-Auswertung ein klares Bild: Durch nicht sichtbaren Content gingen rund 19.200\u20ac, durch verlorene Buy Box-Anteile sogar \u00fcber 423.000\u202f\u20ac an potenziellem Umsatz verloren. Das bedeutet insgesamt mehr als 442.000\u202f\u20ac. Die Berechnung basiert auf realen Verkaufsdaten und zeigt eindr\u00fccklich, wie hoch die Opportunit\u00e4tskosten ausfallen k\u00f6nnen, wenn zentrale Hebel wie Content-Qualit\u00e4t und Buy Box-Stabilit\u00e4t nicht aktiv gemanagt werden. Ohne ein datenbasiertes Tool bleiben diese Verluste oft unsichtbar oder werden zu sp\u00e4t erkannt.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Welche Daten braucht es f\u00fcr Profit Transparenz?<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>Damit du deine Profitabilit\u00e4t pr\u00e4zise berechnen kannst, speist AMVisor folgende Quellen ein:<\/p>\n<ul>\n<li>Cost of Goods (COGS)<\/li>\n<li>Commercial Terms (CoOps)<\/li>\n<li>Werbeausgaben (Advertising Console)<\/li>\n<li>Chargebacks<\/li>\n<\/ul>\n<p>Daraus berechnet sich automatisch die tats\u00e4chliche Monatsmarge pro ASIN. Du bekommst also keinen neuen Datenberg, sondern eine klare, handlungsf\u00e4hige Kennzahl.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Drei Use Cases unserer Kunden<\/h2><\/div>\n<div class=\"table-1\" style=\"--awb-margin-bottom:20px;\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Use Case<\/strong><\/th>\n<th align=\"left\"><strong>Erkenntnis<\/strong><\/th>\n<th align=\"left\"><strong>ToDos<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\">Bestseller-ASIN pl\u00f6tzlich rot<\/td>\n<td align=\"left\">Werbeausgaben nach (bspw.) Agenturwechsel verdoppelt \u2192 Marge &lt; 0 %<\/td>\n<td align=\"left\">Kampagnen anpassen, Budgetdeckel setzen<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Sperrige SKU bremst Marge<\/td>\n<td align=\"left\">Frachtkosten treiben die Landed Costs<\/td>\n<td align=\"left\">Verpackung optimieren, Logistik nachverhandeln<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">80\/20 Sortimentsfokus<\/td>\n<td align=\"left\">20 % der Artikel machen 80 % des Gewinns<\/td>\n<td align=\"left\">Fokus auf High-Impact-ASINs<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">So k\u00f6nnte dein Tag mit voller Gewinntransparenz aussehen<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>Wie k\u00f6nnte dein Tag aussehen, wenn du volle Transparenz in deine Profitabilit\u00e4t auf Amazon h\u00e4ttest?<\/p>\n<p>Ich zeig es dir:<\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"margin-bottom:20px;--awb-margin-bottom:20px;--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:16px;--awb-icon-alignment:left;--awb-hover-color:#f9f9fb;--awb-border-color:#e2e2e2;--awb-background-color:#ffffff;--awb-divider-color:rgba(224,222,222,0);--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:var(--awb-color7);--awb-content-color:#000000;--awb-icon-box-color:var(--awb-custom_color_1);--awb-toggle-hover-accent-color:var(--awb-custom_color_3);--awb-toggle-active-accent-color:var(--awb-custom_color_3);--awb-title-font-family:&quot;Montserrat&quot;;--awb-title-font-weight:regular;--awb-title-font-style:normal;--awb-title-font-size:28px;--awb-content-font-family:&quot;Open Sans&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-19558-1\"><div class=\"fusion-panel panel-default panel-de317858580746c46 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_de317858580746c46\"><a aria-expanded=\"false\" aria-controls=\"de317858580746c46\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19558-1\" data-target=\"#de317858580746c46\" href=\"#de317858580746c46\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">07:45 \u2013 Morning Check-in<\/span><\/a><\/h4><\/div><div id=\"de317858580746c46\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_de317858580746c46\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong>Workflow Step: Filter \u201eTraffic Light = Red\u201c<\/strong><br \/>\nWas passiert:<br \/>\nSobald du den Filter \u201eTraffic-Light = Red\u201c setzt, zeigt dir AMVisor alle verlustbringenden ASINs in Echtzeit.<\/p>\n<p><strong>Der Vorteil:<\/strong><br \/>\nRisikopositionen sind sofort sichtbar. Noch bevor das erste Meeting des Tages beginnt.<br \/>\nDu sparst dir manuelles Reporting und startest direkt mit datenbasierten Entscheidungen. Kein Scrollen durch Excel, keine verlorene Zeit mit Annahmen, sondern glasklare Fokuspunkte f\u00fcr dein Team.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-9b655e14d5da50dac fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_9b655e14d5da50dac\"><a aria-expanded=\"false\" aria-controls=\"9b655e14d5da50dac\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19558-1\" data-target=\"#9b655e14d5da50dac\" href=\"#9b655e14d5da50dac\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">08:00 \u2013 CFO Meeting<\/span><\/a><\/h4><\/div><div id=\"9b655e14d5da50dac\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_9b655e14d5da50dac\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong>CFO &amp; KAM: Eine Sicht, ein Ziel<\/strong><br \/>\nWas passiert:<br \/>\nCFO und Key-Account-Manager arbeiten in AMVisor mit demselben Report-Stand \u2013 live, ohne Umwege \u00fcber Slide Decks oder Excel-Dateien.<\/p>\n<p><strong>Der Vorteil:<\/strong><br \/>\nIhr trefft Entscheidungen direkt im Tool: schnell, abgestimmt und auf Basis derselben Zahlen.<br \/>\nDas spart Abstimmungsrunden, vermeidet Missverst\u00e4ndnisse und bringt Finance &amp; Sales auf Augenh\u00f6he \u2013 mit einer einzigen Source of Truth.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-9aba0c6c96a391cc4 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_9aba0c6c96a391cc4\"><a aria-expanded=\"false\" aria-controls=\"9aba0c6c96a391cc4\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19558-1\" data-target=\"#9aba0c6c96a391cc4\" href=\"#9aba0c6c96a391cc4\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">10:30 \u2013 Marketing Approved<\/span><\/a><\/h4><\/div><div id=\"9aba0c6c96a391cc4\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_9aba0c6c96a391cc4\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong>\u201eWhat-If\u201c-Simulation: Marketing plant Prime Day<\/strong><br \/>\nWas passiert:<br \/>\nMarketing m\u00f6chte das Budget f\u00fcr den Prime Day verdoppeln. Mit der \u201eWhat-If\u201c-Simulation in AMVisor kannst du sofort pr\u00fcfen, wie sich diese \u00c4nderung auf die Profitabilit\u00e4t deiner ASINs auswirkt.<\/p>\n<p><strong>Der Vorteil:<\/strong><br \/>\nDu teilst die simulierten Ergebnisse direkt im Team \u2013 und pl\u00f6tzlich ist es nicht mehr Bauchgef\u00fchl, sondern klare Datenlage, die die Budgetentscheidung lenkt.<br \/>\nSchnell. Transparent. Und fundiert.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-5ae836c4aac4bc436 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_5ae836c4aac4bc436\"><a aria-expanded=\"false\" aria-controls=\"5ae836c4aac4bc436\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19558-1\" data-target=\"#5ae836c4aac4bc436\" href=\"#5ae836c4aac4bc436\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">11:15 \u2013 Einfaches Reporting<\/span><\/a><\/h4><\/div><div id=\"5ae836c4aac4bc436\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_5ae836c4aac4bc436\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong>CSV Export Manager: Analyse wird Aktion<\/strong><br \/>\nWas passiert:<br \/>\nMit dem CSV Export Manager exportierst du Ansichten und Kennzahlen automatisch \u2013 genau so, wie sie im Tool angezeigt werden.<\/p>\n<p><strong>Der Vorteil:<\/strong><br \/>\nDu \u00fcbergibst Ergebnisse direkt an Kolleg:innen oder Agenturen, ohne Copy-Paste-Fehler oder manuelle Anpassungen.<br \/>\nDas schafft einen nahtlosen \u00dcbergang von der Analyse zur Umsetzung \u2013 schnell, pr\u00e4zise und kollaborativ.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-2f8c1bc8b4de4d592 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_2f8c1bc8b4de4d592\"><a aria-expanded=\"false\" aria-controls=\"2f8c1bc8b4de4d592\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19558-1\" data-target=\"#2f8c1bc8b4de4d592\" href=\"#2f8c1bc8b4de4d592\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">14:00 \u2013 Lieferanten Gespr\u00e4ch<\/span><\/a><\/h4><\/div><div id=\"2f8c1bc8b4de4d592\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_2f8c1bc8b4de4d592\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Hohe Frachtkosten dr\u00fccken den Gewinn \u2192 Durch eine Reduktion um 0,50 \u20ac steigt die Marge auf starke 12 %.<br \/>\nDamit ist der Deal erfolgreich unter Dach und Fach gebracht.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d0ff682a1a261de4f fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_d0ff682a1a261de4f\"><a aria-expanded=\"false\" aria-controls=\"d0ff682a1a261de4f\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-19558-1\" data-target=\"#d0ff682a1a261de4f\" href=\"#d0ff682a1a261de4f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">15:30 \u2013 Aufgaben Optimierung<\/span><\/a><\/h4><\/div><div id=\"d0ff682a1a261de4f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_d0ff682a1a261de4f\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u00dcber einfaches und individualisierbares Reporting lassen sich Verluste identifizieren und Chancen nutzen. Aus diesem Report kannst du automatisch strukturierte Aufgaben f\u00fcr das gesamte Team erstellen. Damit verwandelst du diese Daten in klare Action-Points.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p>Statt mit einzelnen Excel-Tabellen und Offline-Berechnungen zu jonglieren, begleitet dich die Profitability Section durch jeden Arbeitsschritt, vom Morning Check-in bis zur team\u00fcbergreifenden Zusammenarbeit. Du siehst laufend aktuelle Margen auf ASIN-Ebene, direkt im Tool. So werden sowohl operative Korrekturen als auch strategische Entscheidungen vollst\u00e4ndig datengetrieben getroffen.<\/p>\n<\/div><div class=\"md-text-align-center sm-text-align-center\" style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color8);--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:18px;--button_line_height:1.7;--button_padding-top:16px;--button_padding-right:38px;--button_padding-bottom:18px;--button_padding-left:38px;--button_typography-font-family:&quot;Open Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;--button_margin-bottom:20px;\" target=\"_self\" href=\"https:\/\/www.amvisor.com\/de\/loesungen\/teams-staerken\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Jetzt Teams st\u00e4rken<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">Deine Vorteile auf einen Blick<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p><strong>Fr\u00fchwarnsystem<\/strong><br \/>\nAmpelsignale zeigen dir unprofitable ASINs schon vor Monatsende<\/p>\n<p><strong>Profitfokus statt Umsatzwettlauf<\/strong><br \/>\nDu erkennst, welche wenigen Produkte den Gro\u00dfteil deines Gewinns erwirtschaften<\/p>\n<p><strong>St\u00e4rkere Verhandlungsposition<\/strong><br \/>\nKlare Zahlen f\u00fcr Gespr\u00e4che mit Lieferanten, Agenturen und Finance<\/p>\n<p>Lass uns gemeinsam deine vier Datenstr\u00f6me aufsetzen und AMVisor so konfigurieren, dass du aus Umsatzdaten echte Margensteuerung machst.<\/p>\n<\/div><div class=\"md-text-align-center sm-text-align-center\" style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color8);--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:18px;--button_line_height:1.7;--button_padding-top:16px;--button_padding-right:38px;--button_padding-bottom:18px;--button_padding-left:38px;--button_typography-font-family:&quot;Open Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;--button_margin-bottom:20px;\" target=\"_self\" href=\"https:\/\/www.amvisor.com\/de\/kontakt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lass uns sprechen<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:20px;--awb-margin-top-small:5px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);font-size:1em;--fontSize:44;line-height:var(--awb-custom_typography_2-line-height);\">FAQs<\/h2><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:16px;--awb-icon-alignment:left;--awb-hover-color:#f9f9fb;--awb-border-color:#e2e2e2;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#aaaaaa;--awb-content-color:#000000;--awb-icon-box-color:#71c9ce;--awb-toggle-hover-accent-color:#cbf1f5;--awb-title-font-family:&quot;Montserrat&quot;;--awb-title-font-weight:regular;--awb-title-font-style:normal;--awb-title-font-size:28px;--awb-content-font-family:&quot;Open Sans&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-19558-2\"><div class=\"fusion-panel panel-default panel-a0635844b710173fa fusion-toggle-has-divider\" style=\"--awb-content-text-transform:capitalize;--awb-content-font-family:&quot;Open Sans&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;--awb-title-font-family:&quot;Open Sans&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-title-line-height:1.2;--awb-title-color:var(--awb-custom_color_1);--awb-content-color:var(--awb-custom13);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_a0635844b710173fa\"><a aria-expanded=\"false\" aria-controls=\"a0635844b710173fa\" role=\"button\" data-toggle=\"collapse\" data-target=\"#a0635844b710173fa\" href=\"#a0635844b710173fa\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kann ich historische Kosten nachpflegen?<\/span><\/a><\/h4><\/div><div id=\"a0635844b710173fa\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a0635844b710173fa\"><div class=\"panel-body toggle-content fusion-clearfix\">Ja.<br \/>\nNutze einfach das Import-Sheet mit Datums-Spalte \u2013 die Werte werden automatisch r\u00fcckwirkend angewendet.<br \/>\nSo kannst du auch f\u00fcr vergangene Monate eine vollst\u00e4ndige Profitabilit\u00e4tsanalyse erstellen und bestehende L\u00fccken im Datenmodell schlie\u00dfen.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-3aeac8e2675d42779 fusion-toggle-has-divider\" style=\"--awb-title-font-family:&quot;Open Sans&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-title-line-height:1.2;--awb-title-color:var(--awb-custom_color_1);--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_3aeac8e2675d42779\"><a aria-expanded=\"false\" aria-controls=\"3aeac8e2675d42779\" role=\"button\" data-toggle=\"collapse\" data-target=\"#3aeac8e2675d42779\" href=\"#3aeac8e2675d42779\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Wie oft werden die Zahlen aktualisiert?<\/span><\/a><\/h4><\/div><div id=\"3aeac8e2675d42779\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_3aeac8e2675d42779\"><div class=\"panel-body toggle-content fusion-clearfix\">Jede Nacht erfolgt ein kompletter Re-Run. Du hast also immer aktuelle Daten.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-c6de7fcc861bfb8f5 fusion-toggle-has-divider\" style=\"--awb-title-font-family:&quot;Open Sans&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-title-line-height:1.2;--awb-title-color:var(--awb-custom_color_1);--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_c6de7fcc861bfb8f5\"><a aria-expanded=\"false\" aria-controls=\"c6de7fcc861bfb8f5\" role=\"button\" data-toggle=\"collapse\" data-target=\"#c6de7fcc861bfb8f5\" href=\"#c6de7fcc861bfb8f5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Wer kann im Team darauf zugreifen?<\/span><\/a><\/h4><\/div><div id=\"c6de7fcc861bfb8f5\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_c6de7fcc861bfb8f5\"><div class=\"panel-body toggle-content fusion-clearfix\">Zugriff ist rollenbasiert steuerbar. Von Management bis Controlling.<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-c4d88e3fdfb3d604c fusion-toggle-has-divider\" style=\"--awb-title-font-family:&quot;Open Sans&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-title-line-height:1.2;--awb-title-color:var(--awb-custom_color_1);--awb-content-color:#000000;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_c4d88e3fdfb3d604c\"><a aria-expanded=\"false\" aria-controls=\"c4d88e3fdfb3d604c\" role=\"button\" data-toggle=\"collapse\" data-target=\"#c4d88e3fdfb3d604c\" href=\"#c4d88e3fdfb3d604c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Muss ich ein BI-Profi sein?<\/span><\/a><\/h4><\/div><div id=\"c4d88e3fdfb3d604c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_c4d88e3fdfb3d604c\"><div class=\"panel-body toggle-content fusion-clearfix\">Nein. Das Tool ist intuitiv, die Ergebnisse sofort nutzbar, auch ohne technische Vorkenntnisse. Und falls es doch zu viel sein sollte, \u00fcbernehmen wir gern das Einpflegen deiner Daten.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":19561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323],"tags":[],"class_list":["post-19558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Umsatz ist nicht gleich Gewinn Amazon Profit Transparenz - AMVisor.com<\/title>\n<meta name=\"description\" content=\"Volle Transparenz in deine Amazon Profitabilit\u00e4t: Chargebacks, CoOps, Ads &amp; Landed Costs einbeziehen und endlich alles sehen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.amvisor.com\/de\/insights\/amazon-profit-transparenz\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Umsatz ist nicht gleich Gewinn Amazon Profit Transparenz - 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